Territory Coverage Is a System, Not a Map
A market boundary tells you where to operate. A territory system determines how people, time, opportunity, and information move inside it.
Field Notes
Forge Columbus perspective
Drawing a boundary around Columbus or any other market is the easy part. Useful territory design starts with the movement inside that boundary.
Where is customer demand concentrated? Which locations require continuous coverage? How much travel can a field team absorb before productive hours begin to disappear? Where are the handoffs between representatives and leaders most likely to break?
Coverage should reflect opportunity and operating reality, not visual symmetry. Two territories that look equal on a map may require completely different staffing, schedules, and performance expectations.
The plan also needs a feedback loop. Activity, conversion, objections, location conditions, and missed coverage should be visible quickly enough to change the next deployment decision.
A territory is not a static assignment. It is a living operating system that should become more precise every week it runs.
